Join Juergen A. Klingenberg, CEO and Co-Founder of Flight Creative Group from Saratoga Springs, NY as he takes you through a 2-part series of an SEO & Social Media Marketing Workshop. The SEO Workshop for Photographers offers you a comprehensive look at search engine optimization, and Managed Social Media Marketing.
Mr. Klingenberg brings with him 30+ years of Design, Implementation and Marketing Experience, having managed and launched thousands of website projects for companies large and small throughout the United States and Europe. Clients who have seen growth in engagement of over 600% over their previous marketing strategies.
Social media is always changing and evolving so this hands-on workshop focuses on practical learning and tips that you can implement immediately for your own business. This workshop will demonstrate and give you the insider tips that really work. He will cover not only social media, but everything you need to get results online with an integrated, results-oriented workshop.
Digital Marketing Strategy: Prior to jumping into the tools, it is important to create a digital marketing strategy.
Websites: Usability, Conversion Planning: Your website is the home-base for digital marketing, yet most businesses don’t spend enough time thinking about their website.
Search Engine Optimization: SEO is one of the oldest and most important aspects of digital marketing. For many businesses, search engine optimization is among the biggest drivers of digital marketing return on investment.
Email Marketing: Email marketing remains one of the best and most effective ways to reach customers and drive action. While email marketing doesn’t receive a lot of attention, it is still one of the most powerful tools to drive return on investment.
Online Advertising: Digital ads provide powerful targeting so you can reach exactly who you want.
Social Media Strategy: Successful social media marketing starts with strategy. This section will cover the proven steps to building a social media strategy that gets results.